by Let me share a marketing/copywriting tip that will make it much easier for you to get new customers signed up for your box.
You’ve probably heard that customers buy because of emotion and then justify their decision with logic.
This is true, but when was the last time you really leaned into this while writing a sales email, creating an ad, or crafting other marketing materials?
You probably don’t do it that often or if you do it isn’t fully intentional.
Going forward, I seriously encourage you to make some slight changes to your marketing and watch how much better everything performs..
The last few months in BusterBox have been the best in the whole existence of the business and what I am about to share is part of the reason..
I spent some time a while back writing all the emotional and logical triggers that make somebody want to sign up for our box.
I now make sure I include some of these triggers in all of our marketing material..
The results have been pretty crazy and we are now getting more subscribers signed up to our box than ever.
One email I wrote with these triggers got 500 new subscribers signed up alone….
Let me explain how this works and how you can apply it to your business.
1. Emotional Triggers..
As I mentioned above, people purchase through emotion and then justify with logic, So we are going to start here with the emotional side of things.
Every successfully Subscription Box (and product) has emotional triggers that make people buy. If you don’t know what they are for your box, you need to spend some time doing some research and testing different things until you see what works best.
BusterBox is obviously a dog toy and treat box so all of the emotional triggers are centred around making the dog happy.
We all know that if you own a dog you will do anything to keep them happy and healthy. So for us we lean into that angle a lot with our marketing.
Here is some copy we have used in ads, emails and other marketing material which shows exactly what I mean.
1. This will make your dog VERY happy (and that’s all that matters 
)
2. It feels REALLY good spoiling your dog
3. Your dog brings so much joy into your house and doesn’t ask for much in return
4. We have made thousands of dogs happy now we want to do the same for your dog!
5. A happy dog means a happy home—let us help you make that happen
When we highlight how our box will make the customer’s dog very happy, it triggers an emotional response in the customer’s brain and makes them want to sign up to our box.
This is a very powerful marketing concept, and I would highly recommend doing the same in your business if you seriously want to increase conversions..
No matter what Subscription Box business you have their will be emotional triggers which will make your customers want to sign up.
Here are some examples.
1. Self-Care Box – All about putting yourself first and looking after yourself – (If you don’t make time for yourself, how can you look after anybody else)
2. Kids Box – Making the kid happy, educating the kid, been the best parent possible etc..
3. Health / Gym Box – This will help you get in shape / look after your health. Think how much better you will in 6 months when you use this box to help you get fit.
4. Book/Reading Box – “Escape the stress of everyday life and immerse yourself in magical stories delivered to your door each month. Rediscover the joy of ‘me time’ with your favorite genre.
5. Food/Meal Prep Box– “Bring your family together over delicious, stress-free meals—cooked by you, without the hassle. Create lasting memories, one bite at a time.
Now, these are just some simple examples to demonstrate my point.
I would highly recommend spending some time on this and testing different emotional triggers until you find the ones that work the best.
Once you find the core ones that work the best, you can repurpose them repeatedly in your marketing by spinning them in different ways.
As you can see from my example above, our core trigger is making the dog happy, but we have many different ways of saying that in our marketing to keep things fresh.
I regularly update a word document with all of this stuff and then pull something from it when I am putting together some marketing assets. I recommend you do the same thing. It will make your marketing work so much better.
2. Logical Triggers.
Now if you combine emotional triggers with logical triggers you are going to send your conversions through the roof!.
Let me share some logical triggers that work really well in BusterBox.
1. You get high-quality toys and treats for a fraction of the price you’d pay in the pet shop.
2. BusterBox saves time compared to visiting the pet shop
3. Everything is handpicked by experts, ensuring your dog gets the best.
4. Never worry about running out of toys or treats again—BusterBox is delivered straight to your door every month
5. Our treats are made with all-natural ingredients, ensuring your dog’s safety and health
6. Our toys are durable and safe for your dog, tested to withstand hours of play.
As you can see these are all solid and logical reasons why somebody would sign up to BusterBox.
Now any successful Subscription Box Business is going to have its own logical reasons why somebody is going to sign up.
Your job as a marketer / Subscription Box owner is identify yours and use them very regularly in your marketing.
Here are some examples from other Subscription Box Niches.
1. Self-Care Box – Receive luxury self-care products every month for less than you’d pay in stores.
2. Kids Box – Keeps kids entertained for hours while helping them learn and grow.
3. Health / Gym Box – Save time shopping for fitness products—everything you need in one box.
4. Book/Reading Box – Convenient monthly delivery so you never run out of great reads.
5. Food/Meal Prep Box– Cost-effective and healthier than takeout—cooked in your own kitchen.
These are some simple logical triggers to demonstrate my point. Every single successful Subscription Box Business is going to have their own triggers.
Again, your job as a Marketer / Subscription Box owner is identify yours and use them regularly in your marketing.
I would recommend following the same process as your emotional triggers and keeping record of all of this stuff in a word document which you can revert back to whenever you’re creating marketing materials.
Now going forward into 2025 and beyond I highly recommend using emotional + logical triggers in your marketing. I promise you that it will make a serious difference to your marketing.
Now if you really want to create magic and send your conversions through the roof I would recommend doing all of this in your marketing.
1. Emotional Triggers
2. Logical Triggers
3. Amazing Offers
4. Urgency / Scarcity
5. Social Proof.
When you mix those 5 elements with a good product really good things will happen for your business and you will be able to drive a crazy amount of sign-ups to your box.
I hope you found this article helpful and I hope it helps you get a lot of new subscribers signed up to your box.
If you have any questions about anything I covered please let me know. I hope you have a great day.
